MUNDIAL MEDIA XUS ARMY FY25

OBJECTIVE

To drive brand awareness of the vast diversity of people, experiences, opportunities, and benefits available in the U.S. Army, Mundial Media created a full-year custom program targeting Gen Z Hispanic, Black, and AAPI audiences – optimized for women.

STRATEGY

Leveraging Cadmus AI, Mundial Media’s proprietary engine, we cross-referenced US Army's audience profile across 2B+ data points. Through this analysis, we recommended 112 hyper-contextual segments. These segments were married with impactful ad formats (High-impact and video ad units, in English and in-language), creating a meaningful connection with the campaign’s audience.

RESULTS

Via ongoing & real-time optimization efforts, Mundial Media is driving qualified traffic and awareness, ultimately exceeding industry benchmarks and brand KPIs across all placements and demos. The current top placement is our high-impact Interstitial, over-delivering CTR, especially among AAPI. OLV VCR is over-delivering evenly across all demos.